Bullets

B2B The Gartner 2015-16 CMO Spend Survey found that 52% of marketers rank customer experience as one of the top 5 marketing technology investments, and Genesys research shows that companies recognize that positive customer experience improves retention (42%),...

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B2B 44% of B2B marketers meet daily or weekly—either in person or virtually—to discuss the progress of their content marketing program; however, the more effective the organization is at content marketing, the more often they meet (61% of the most effective meet daily...

March 2016 Bullets

B2B The rise of mobile is the biggest catalyst of change in marketing today, and 86% of US marketers say mobile channels are extremely or very important to their marketing strategy. Yet, despite the fact that industry averages for mobile traffic and revenue keep...

Bullets

B2B Bullets 35 percent of B2B marketers say they have a documented content marketing strategy while 48 percent say they have a content marketing strategy, but it’s not documented. contentmarketinginstitute.com Content marketing is 62 percent less expensive than...

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B2B 94 percent of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). contentmarketinginstitute.com 58 percent of B2B marketers use search engine...

Bullets

B2B Bullets The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position. In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014...