Marketing Research Companies

Bullets September 2013

Posted in Bullets

Bullets

B2B

  • 75% of engagement on a Facebook post occurs within the first five hours. It only takes 2 hours, 30 minutes for a post to get 75% of the total impressions it will get. In regard to reach, 75% of your post’s audience sees your post in less than 2 hours. Furthermore, it takes just 30 minutes for a post to get 50% of its global reach. (Wisemetrics.com)
  • Americans watched 20.1 billion online video ads in June 2013, up 27% from the previous month. (comScore 703-438-2000)
  • More than eight in 10 U.S. bank account holders (85%) are concerned about online banking fraud. (Entersekt 678-781-7238)
  • B2B Content Marketing tactics usage trends from 2011 to 2012: Use of research reports has risen from 25% to 44%; Use of video has risen from 52% to 70%; Use of mobile content has risen from 15% to 33%;Use of virtual conferences has risen from 10% to 28%. (toprankblog.com)
  • 78% of CMOs say the marketing organization’s influence on corporate strategy is much greater, and 56% agree that they’re spending more time in front of the board of directors. (marketingcharts.com)

Brand Strategy

  • 75% of engagement on a Facebook post occurs within the first five hours. It only takes 2 hours, 30 minutes for a post to get 75% of the total impressions it will get. In regard to reach, 75% of your post’s audience sees your post in less than 2 hours. Furthermore, it takes just 30 minutes for a post to get 50% of its global reach. (Wisemetrics.com)
  • ANA’s newest Trends in Agency Compensation survey reports fee-based compensation is on the rise, representing 81% of comp agreements in 2013. The use of risk-reward structures, where agencies risk a downside if they underperform, has risen sharply over the past three years. Tellingly, there’s been a huge jump in the involvement of procurement teams in agency compensation reviews, to 82% from 56% over the past three years. (adweek.com)
  • Nearly all Americans (97%) watch TV, according to Viamedia. More than seven in 10 (72%) watch cable TV, and 33% watch on devices other than TV sets (smartphones, tablets, or computers). (Consumer Trend Research)
  • E-commerce accounted for 5.4% of total retail sales in the U.S. in Q4 2012, up from 3.6% in Q1 2008, according to Nielsen, and is expected to grow 8.5% annually through 2016, nearly double the rate of any other single retail channel. (State of the Shopping Center)
  • One in seven opt-in commercial emails (14%) sent to U.S. consumers in the first six months of 2013 never made it to the intended recipients. (Return Path 212-905-5500)

Energy

  • Nationwide, nearly 125,000 convenience stores are responsible for an estimated 80% of all gas sold in the United States, according to National Association of Convenience Stores. (forbes.com)
  • It can take up to 7 million gallons of water to frack a single well, and at least 30% of that water is lost forever. (popularmechanics.com)
  • About 40% of all seaborne cargo is oil, and there is literally more seaborne cargo at any given time (by weight) than there are fish in the sea. (forbes.com)
  • The difference in power generation between solar power and oil production is more than the difference between a professional bicyclist and a Formula 1 racecar. If solar power generation doubled every decade for 100 years, it would still be pretty far behind oil today. (forbes.com)
  • Over the next three years, wind power is expected to increase by a whopping 34%. Predictions were pushed 9 percentage points higher after Congress voted in January to extend wind’s renewable-energy production tax credit. (fool.com)

Healthcare

  • The top-grossing athletic fundraisers in 2012 (revenue in millions) were Relay for Life (American Cancer Society) $407.5; Race for the Cure (Susan G. Komen for the Cure) $126.8; March for Babies (March of Dimes) 107.0; Heart Walk (American Heart Association) 97.8; and Bike MS (National MS Society) 82.3. (Run Walk Ride Fundraising Council)
  • 13% of American women 50 or older experience symptoms of an eating disorder; 60% report that their concerns about weight and shape negatively affect their lives; and 70% are trying to lose weight. (aarp.org)
  • Americans who live in rural areas are 22% more likely to die from injuries than peope who live in cities. (Perelman School of Medicine, University of Pennsylvania 215-349-8369)
  • Americans who never attend religious services are almost three times as likely to smoke as those who attend at least weekly. 30% vs. 12%. (Gallup 202-715-3030)
  • Increased use of imaging (e.g., CT, MRI) has led to sharp increases in the incidental diagnosis of low-risk thyroid cancers that often are treated unnecessarily, according to a BMJ analysis. Thyroidectomy is being performed more and more often, rising by 60% between 1996 and 2006. While diagnosis of low-risk lesions has tripled over the past three decades, the death rates from thyroid cancer have remained stable. (NEJM Journal Watch)

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