Marketing Research Companies

Bullets, June 2013

Posted in Bullets

Bullets

Business to Business

  • U.S. mobile subscribers sent 2.19 trillion text messages in 2012. (CTIA – The Wireless Association; 202-736-3200)
  • SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes.  An analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile operating systems and a multitude of countries reveals that the finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes. (marketing charts.com)
  • B2B companies that blog generate 70% more leads/month than those who do not. Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. (pwb.com)
  • Regarding which days of the week and times of the day perform best for email marketing, 44% say sending emails on Tuesday results in better open rates, 53% say Friday is the worst day for email open rates and 53% have had the most success sending emails between 8 am and 12 pm. (marketingprofs.com)
  • A recent article on MarketingSherpa discussed their latest survey report on marketing analytics, which indicates that 42% of marketers surveyed believe the ability to act on data to be the most significant challenge they face. Combining data from multiple sources and simply finding budget to acquire new resources ranked second and third, respectively. (searchengineland.com)

Brand Strategy

  • Almost four in 10 adults (38%) say they’d be likely to use a smartphone app offered by a fast-food restaurant. (National Restaurant Association; 202-331-5900)
  • Almost half of consumers who follow retailers on social media (46%) feel that where they shop reflects their lifestyles. (Motista; 877-966-8478)
  • 67% of customers prefer customer service assistance via the phone and 56% prefer email. Only 6% prefer to contact a company’s customer service department via social media.(Exact Target; 317-423-3928)
  • Almost three in 10 U.S. adults post questions, pictures, or ideas on brands’ social networking sites. (Ipsos; OTX 212-524-8200)
  • Brands respond to only 32% of consumer questions posted on Twitter. (Socialbakers; 847-415-9333)
  • Two-thirds of U.S. consumers (66%) do not want to be contacted by marketers via phone. (ClickFox; 303-951-3494)

Energy

  • One in 10 Americans (10%) carpool as their primary means of getting to work. (Bolt Insurance Agency; 860-777-2620)
  • Seven in 10 Americans (71%) factor in environmental concerns when making purchasing decisions at least some of the time, but only 27% always or regularly do so. (Cone Communications; 617-939-8325)
  • Fewer than half of Americans (49%) are willing to pay higher taxes or utility bills to help stave off global warming. (Rasmussen Reports; 732-776-9777)
  • During the 20th century, 158 hurricanes of all categories hit the U.S. Most hurricanes hit Florida (57), with Texas coming in sceond with 26. Louisiana and North Carolina each had 25. Thirty-six of the 64 major hurricanes (Category 3-5) struck in September. (randomhistory.com)
  • A single Air Force base in Nevada has saved $83,000 A MONTH since it switched from using traditional energy sources to solar energy produced on site. (renewableresourcesinc.com)

Healthcare

  • Drinking green tea, coffee and red wine can help prevent skin damage. Women who drank four cups of green tea per day for 12 weeks lowered their risk of sunburn by 25%. Women who drank three cups of coffee a day lowered their risk of basal cell carcinoma by 20%. Proanthocyanidins, the antioxidants found in red grapes, may help prevent oxidative reactions in skin which can damage and kill cells leading to sunburns, wrinkles and skin cancer. (eatingwell.com)
  • Sleep deprivation can lead to weight gain. A Columbia University study reported that those who regularly slept just four hours were 73% more likely to become obese than those sleeping between seven and nine hours. Even people sleeping six hours were 23% more likely to become obese. (experiencelife.com)
  • More than eight in 10 “fitness enthusiasts” (those who work out three or more times per week) (82%) feel they aren’t practicing good nutrition habits after exercise. Most would like to improve the way they feel after working out, including 52% who would like to experience less muscle soreness and 42% who would like to have more energy. (EAS Sports Nutrition; 847-938-1505)
  • Almost one in five new food and drink products (19%) launched in the U.S. in 2012 were high-protein items. (Mintel; 312-932-0400)
  • Nearly one in 10 grocery shoppers (9%) almost always check calorie counts on foods before buying. (Journal of the American Diabetic Association; 312-899-0040)
  • Of the 52% of U.S. adults who are currently “watching” their diets, 15% are doing so to monitor their sodium intake. (Mintel; 312-628-7936)

Marketing Research Firm | Houston