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Saurage Methodologies And Research Tools
We have a comprehensive and proprietary set of techniques for getting the insights successful brand marketing demands.
SMART Boards Online discussion boards and communities
SMART Chats Personal interviews with key execs
SMART Measures Translation of data to strategy
SMART Spot Competitive analysis, in overdrive
SMART Prop Determination of value proposition
SMART Utility Assessment of your product’s usefulness
SMART Map Experiential buyer journeys and what motivates them


30th ANNIVERSARY

We must love research. We've been at it for nearly 30 years.

ON THE HORIZON

Tomorrow's insights a day early. Read more.

EVENTS

AMA Volunteer Appreciation Event February 23, 2017 4:30 PM - 6:30 PM
AD 2 Houston Corporate Cupid Happy Hour February 23, 2017 6:00 PM - 9:00 PM
The Quirk's Event February 28, 2017 - March 1, 2017 12:00 AM - 12:00 AM
AMA New Member Orientation/Job Search Roundtable/Networking Roundtable March 8, 2017 11:00 AM - 1:15 PM
American Advertising Awards Gala & AAF Silver Medal Award Presentation​ March 9, 2017 6:00 PM - 10:00 PM
AMA New Member Orientation & Networking Happy Hour March 16, 2017 5:00 PM - 7:30 PM
AD 2 Houston's HSA Know Better Series – Freelancing Panel Discussion Part II March 16, 2017 6:30 PM - 9:30 PM
AMA Houston Academy April 4, 2017 7:30 AM - 10:30 AM
ADvent10n 2017 April 6, 2017 - April 8, 2017 12:00 AM - 12:00 AM
AD 2 Houston's Bowl Your Ads Off April 22, 2017 12:00 PM - 4:00 PM

QRCA VIEWS

Stay on top of the latest techniques and cutting-edge ideas in Qualitative Research by subscribing to QRCA VIEWS magazine.