Social responsibility as marketing muscle

Social responsibility as marketing muscle

Brands that promote the spirit of giving or “share the harvest” of their success with their clients or the general public may be able to maintain more of a following than their tighter-fisted competitors who merely leverage sponsorships to build their brand awareness....
Use your App Data to Find the Right Time to Connect with Customers

Use your App Data to Find the Right Time to Connect with Customers

While the number of people who access your site via mobile device steadily increases, desktop visits are slowly reaching a plateau. It’s time you reviewed and redesigned your mobile site to keep your customers from swiping over to your competition. Your customers are...
Fakin’ Bacon

Fakin’ Bacon

Fake news and striking headlines may help a business gain followers and generate a buzz, but in today’s political and social landscape it may be more detrimental than profitable to your brand. Did you hear the news? America’s bacon reserves have hit a 50-year low and...
Simplify your brand, keep customers close at hand

Simplify your brand, keep customers close at hand

Businesses that allow consumers more time to live their lives are thriving and nearly 64% of consumers are willing to pay for a more streamlined and simpler brand experience. Numerous successful businesses intentionally disrupt what may be perceived as an...
Personalize that point-and-click experience

Personalize that point-and-click experience

With practically anything you could imagine becoming available with the click of a mouse and same day delivery, online shopping has become the preferred way to buy. Online sales are predicted to reach $523 billion in the next five years. This has impacted brick and...

How To Use LinkedIn Pulse

LinkedIn has proved to be a winning platform for many B2B companies. According to DMR, as of October 2016, LinkedIn has about 467 million users. Its many features such as Groups, multi-media features (i.e. work examples, photos and videos) and endorsements. All of...