Personalize that point-and-click experience

Personalize that point-and-click experience

With practically anything you could imagine becoming available with the click of a mouse and same day delivery, online shopping has become the preferred way to buy. Online sales are predicted to reach $523 billion in the next five years. This has impacted brick and...

How To Use LinkedIn Pulse

LinkedIn has proved to be a winning platform for many B2B companies. According to DMR, as of October 2016, LinkedIn has about 467 million users. Its many features such as Groups, multi-media features (i.e. work examples, photos and videos) and endorsements. All of...

Email – It’s Not Dead

Good marketers are always looking for more effective ways to connect with audiences. In doing so we often overlook the obvious, and many times the simplest means of communication we possess, a direct, personal and valuable message delivered by good old fashioned...
Visualizing with Video and Infographics

Visualizing with Video and Infographics

Let’s face it, humans are visual. We understand images instantly, which is why visual communication is so powerful. But we can’t make the mistake of thinking that if we throw a few images into our content we’ve sealed the deal. There must be intent to what we do and...

Meet the Mobile Elite

Meet the mobile elite, a group of tech- and culturally savvy individuals who make up approximately 20% of the general population and are farther along the mobile adoption curve than the rest of the population. They spent more than $750 in the past year buying via...

Mobile on the Move

Mobile is the future of advertising, and mobile search is on the rise.  Today nearly two-thirds of Americans own a smartphone, and 19 percent of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to...