FAQ

I hear a lot about telemarketing. Is this the same as marketing research?

Telemarketing is a form of advertising. This tool is used to make potential consumers aware of a company's product or service and to educate consumers as to how they might obtain that product or service. Beyond the fact that we sometimes conduct market research by telephone, there is no other similarity to telemarketing. Rather than disseminating information to consumers, market research is used to collect data from consumers. Although a research firm may act on behalf of a particular business, it never acts to further any agenda beyond the collection and interpretation of information to be used in business strategy.