FAQ

How much input will I have in the research process?

Ideally, you and your research firm work as partners. Quality research that fully addresses your information demands and concerns simply cannot be accomplished otherwise. You should seek a full service firm - one that does more than merely conduct an introductory consultation to determine what issues to explore in the research. A full service research firm incorporates your input and feedback at every stage of the process, from research design to data collection and analysis to the final report and presentation of results. Further, you have certain responsibilities that are essential to the research process, including providing the research firm with contacts from whom data is sought, disseminating data to the research firm that may be useful in design and analysis, and forwarding approval of survey documents in a timely fashion.