FAQ

How frequently should I conduct research?

This is a common question. There may be specific circumstances that warrant more or less frequent research, but here are our recommendations for common research projects:

Image positioning........................... 18 - 30 months
Needs assessment........................ 30 - 42 months
Customer / patient satisfaction...... bimonthly / quarterly
Consumer groups............................ 2 - 6 months
Employer / industry........................... 6 - 12 months
Employee / internal.......................... 12 - 18 months
Service line development................ 6 months to 2 years (or more)