FAQ

How can I justify research costs in an already tight budget?

In many cases, a tight budget actually warrants research. Those factors that cause a business to tighten its belt are often the same factors that the company should explore in its research. When deciding whether to invest in research, remember:

• What you don't know can hurt
• Chances are good that your competitors are not guessing
• Decisions based on information rather than hunches tend to be more sound
• It is strategically advantageous to know your "Achilles heel"
• An offensive tact is usually best.