FAQ

When should I consider using online focus groups? And, when are they not my best choice?

Online focus groups are recommended for several types pf research projects including creative testing, new software development, web site evaluations, and business-to-business research. When participants are geographically distant, online focus groups are a convenient and cost-effective way to bring them together. If your target population is already online and technologically savvy, online focus groups are a good choice. However, if they do not have online access or are not familiar with this technology, you may want to select another research method. If you want to test print ads, logos, copy, or even video and audio clips before they are released, an online focus group can be a cost-effective research option. When you need to observe the participants physically interacting with one another or with a product, a traditional, in-person focus group may be a better choice. When the target market is geographically concentrated in a metropolitan area, the in-person focus group is a more effective tool.