AMA Houston Interactive Marketing SIG


Turning Analytics into Actionable Insights

According to a survey of senior marketing executives published in the Harvard Business Review, “more than 80% of respondents were dissatisfied with their ability to measure marketing analytics.” That means only 20% of marketers are using marketing analytics effectively.

If you are not in that 20%, this SIG event is for you!

The advent of web analytics gave us data, but only if you LEARN to use that data effectively does it become marketing analytics. With marketing analytics, marketers can understand the effectiveness of their marketing, not just the effectiveness of their website. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g. social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they’re achieving their business goals.  What’s working? What’s not working?

In this Interactive Marketing SIG, you will hear from three marketers who are using analytics to shape their marketing programs.


Justin Segal
Chief Operating Officer, Boxer Property Management

Marina Matselinskaya
Sr. Manager, Digital Marketing, Halliburton

Myles Rose
Manager, Interactive Strategy, Gulf States Toyota, Inc.


Michelle LeBlanc
Founder, Blue Sky Marketing


Thursday, May 2nd


United Way
50 Waugh Drive
Houston, TX 77007

Visit for more details.