Turning Analytics into Actionable Insights
According to a survey of senior marketing executives published in the Harvard Business Review, “more than 80% of respondents were dissatisfied with their ability to measure marketing analytics.” That means only 20% of marketers are using marketing analytics effectively.
If you are not in that 20%, this SIG event is for you!
The advent of web analytics gave us data, but only if you LEARN to use that data effectively does it become marketing analytics. With marketing analytics, marketers can understand the effectiveness of their marketing, not just the effectiveness of their website. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g. social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they’re achieving their business goals. What’s working? What’s not working?
In this Interactive Marketing SIG, you will hear from three marketers who are using analytics to shape their marketing programs.
Chief Operating Officer, Boxer Property Management
Sr. Manager, Digital Marketing, Halliburton
Manager, Interactive Strategy, Gulf States Toyota, Inc.
Founder, Blue Sky Marketing
Thursday, May 2nd
50 Waugh Drive
Houston, TX 77007
Visit AMAHouston.net for more details.