At Saurage, SMART is proprietary.
GetSMART
SMARTBoards – convenient, online bulletin boards designed to induce participation from time-strapped, high-level respondents
SMARTChats – revealing and efficiently timed one-on-one interviews with key executives using concise and provocatively crafted questions
SMARTMeasures – our own approach to packaging information, applying relevant perspective, and helping you translate it into successful strategy
SMARTSpot – a competitive analysis, in overdrive, assessing qualitative and quantitative data to reveal key market differentiation and preference drivers
SMARTProp – evaluation of those non-price characteristics that influence your customers’ purchase decisions—and how you measure up
SMARTUtility – measuring relevant criteria—from initial reaction to price—an assessment of how essential or useful your customers view your goods
SMARTMap – qualitative discovery of experiential factors—like accessibility, awareness, differentiation and value—which all add up to trust

Additional Methodologies and Services

  • Advertising-Awareness-Usage
  • Brand and Image Positioning
  • Brand Equity Analysis
  • Competitive Intelligence
  • Concept / Message Testing
  • Conjoint Analysis
  • Consumer Behavior
  • Customer Experience and Satisfaction
  • Customer Needs Assessment
  • Customer Segmentation
  • Ethnography
  • Focus Groups
  • In-depth Interview
  • Market and Population Segmentation
  • Market Opportunity Assessment
  • Market Research Online Communities (MROCs)
  • Market Share
  • Marketing Strategy
  • MaxDiff Scaling
  • Mystery Shopping
  • Online Communities
  • Online Qualitative / Bulletin Boards
  • Online Surveys and Panels
  • Performance Tracking
  • Price Optimization
  • Product Concept and Development
  • Product Positioning
  • Social Media
  • Touchpoint Analysis
  • Voice of Customer

30th ANNIVERSARY

We must love research. We've been at it for nearly 30 years.

ON THE HORIZON

Tomorrow's insights a day early. Read more.

EVENTS

AMA Volunteer Appreciation Event February 23, 2017 4:30 PM - 6:30 PM
AD 2 Houston Corporate Cupid Happy Hour February 23, 2017 6:00 PM - 9:00 PM
The Quirk's Event February 28, 2017 - March 1, 2017 12:00 AM - 12:00 AM
AMA New Member Orientation/Job Search Roundtable/Networking Roundtable March 8, 2017 11:00 AM - 1:15 PM
American Advertising Awards Gala & AAF Silver Medal Award Presentation​ March 9, 2017 6:00 PM - 10:00 PM
AMA New Member Orientation & Networking Happy Hour March 16, 2017 5:00 PM - 7:30 PM
AD 2 Houston's HSA Know Better Series – Freelancing Panel Discussion Part II March 16, 2017 6:30 PM - 9:30 PM
AMA Houston Academy April 4, 2017 7:30 AM - 10:30 AM
ADvent10n 2017 April 6, 2017 - April 8, 2017 12:00 AM - 12:00 AM
AD 2 Houston's Bowl Your Ads Off April 22, 2017 12:00 PM - 4:00 PM

QRCA VIEWS

Stay on top of the latest techniques and cutting-edge ideas in Qualitative Research by subscribing to QRCA VIEWS magazine.