Susan Talks

Susan Saurage

About Susan Saurage-Altenloh

For nearly 30 years, Fortune 500 companies have turned to Susan for answers about American consumer and business-to-business marketing. Founder and Chief Insights Officer of Saurage Marketing Research, she’s facilitated more than 15,000 qualitative conversations and managed thousands of studies to help people understand issues crucial to their success. She has won numerous regional and national awards for her unique approach to uncovering data and helping marketers transform it into big ideas.

Dr. Saurage-Altenloh has authored numerous articles for national and regional business publications including Marketing News, Quirk’s Marketing Research Review, QRCA’s VIEWS, Enterprising Women, Houston Business Journal, and DBA Houston. Continually expanding her sphere of expertise, she recently earned a PhD in Marketing from Capella University. Prior to this degree, Susan earned her MBA at The University of Texas at Austin. Susan authors two blogs; Factistics for the Houston Chronicle and her own independent blog, Factastics. She regularly appears on television as an expert in market information and research trends.


  • American Advertising Federation (former Governor of the Tenth District; past president of AAF-Houston)
  • American Marketing Association (past president of Houston chapter)
  • Marketing Research Association
  • Qualitative Research Consultants Association (Technology Chair, Webmaster, Board of Directors)
Combining an insider’s intricate understanding with an outsider’s fresh perspective, Dr. Susan Saurage-Altenloh is in constant demand across the country as a speaker for marketing groups in many industries, including healthcare, business, energy, industrial, manufacturing and construction.

“Susan was fantastic! During our strategic planning session the following day, several board members raved about her program and presentation content. She is a dream to work with professional, interesting, engaging and a wealth of information.” – Louisville Advertising Federation

“In addition to her topic being highly pertinent to business communicators, her speaking style and enthusiasm made it one of the more interactive programs we’ve had in a good while.” – International Association of Business Communicators’ Houston Chapter

“Very enjoyable, challenging session. A discussion handled with great skill and delicacy . A very skilled presenter on a sensitive subject.” – Society for Healthcare Strategy and Market Development, National Conference

Presentation Topics

The following topics can be provided as a short program (20-45 min.) or workshop (1-4 hours):

All presentations are tailored to the audience.
Other topics can be developed upon request.

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