Susan Talks

Susan Saurage

About Susan Saurage-Altenloh

For nearly 30 years, Fortune 500 companies have turned to Susan for answers about American consumer and business-to-business marketing. Founder and Chief Insights Officer of Saurage Marketing Research, she’s facilitated more than 15,000 qualitative sessions and managed thousands of surveys and studies to help people understand issues crucial to their success. She has won numerous regional and national awards for her unique approach to uncovering data and helping marketers transform it into big ideas.

Susan has authored numerous articles for national and regional business publications including QRCA’s VIEWS, Marketing News, Quirk’s Marketing Research Review, Enterprising Women, Houston Business Journal, Baton Rouge Business Report, and DBA Houston. Susan authors two blogs; Factistics for the Houston Chronicle and her own independent blog, RealitySpikes. She regularly appears on television as an expert in market information and research trends.


  • American Advertising Federation (former Governor of the Tenth District; past president of AAF-Houston)
  • American Marketing Association (past president of Houston chapter)
  • Marketing Research Association
  • Qualitative Research Consultants Association (past president)
  • The University of Texas at Austin | McCombs School of Business MBA Advisory Board

“Susan was fantastic! During our strategic planning session the following day, several board members raged about her program and presentation content. She is a dream to work with professional, interesting, engaging and a wealth of information.” – Louisville Advertising Federation

“In addition to her topic being highly pertinent to business communicators, her speaking style and enthusiasm made it one of the more interactive programs we’ve had in a good while.” – International Association of Business Communicators’ Houston Chapter

“Very enjoyable, challenging session. A discussion handled with great skill and delicacy . A very skilled presenter on a sensitive subject.” – Society for Healthcare Strategy and Market Development, National Conference

Presentation Topics

Each of the following topics can be provided as a short program (20-45 min.) or workshop (1-4 hours):

All presentations are tailored to the audience.
Other topics can be developed upon request.

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