Marketing Research Firm

About Us

Saurage Marketing Research

We are a full-service marketing research firm. Which means we not only provide the answers — accurate, usable data — but we package it in a way that you can understand it. And act on it.

We’ve been around since 1987, providing relevant revelations to grateful clients in many industries. We’ve helped advertising agencies redirect foundering campaigns. We’ve helped business-to-business clients define and reach new customers. We’ve helped energy companies tap into new markets and have given healthcare companies a shot in the arm.

Our Expertise Includes:

  • Brand Strategy Development
  • Brand Positioning and Differentiation
  • Competitive Analysis
  • Segmentation Analysis
  • Adapting Initiatives to Time Frames
  • Determination of Value Drivers
  • Exploration of Communication Channels
  • Formulating Key Messaging
  • Brand Development

We’re accurate, efficient, and fast.We know our business and understand your needs.
To request a bid or for more information, contact us now.

“Saurage Research is incredibly responsive.
When I called them up and needed more
information or a new cross tab— or anything
immediately—they jumped right on it.
This made me look good as a result.”

Janet Fabre Smith, Fabre Smith & Company

Points of Difference

Comprehensive Assessments – No detail is too small.

We comb over your objectives, history, anything that might affect our research criteria. As a result, our approach will be more efficient. Our results, more relevant.

Quality Data – Accurate info, conveniently packaged for action.

Our experience and intuition will help cut through hidden agendas, smoke screens and manipulations. We know when to push, where to steer, and how to interpret the subtleties of response.

Executive Insights – Personal interviews with key leaders.

We’ll get the word from the top—actionable information from personal interviews with key executives. We know how to get the right people involved and make the most valuable use of their time.

Action Groups – Dynamic and useful discussions.

Having moderated over a thousand focus groups, we’ve learned a thing or two about putting people at ease, sparking lively discussions and, ultimately, generating information you can use. Like what motivates your customers and makes them reach for their wallets.

Provocative Findings – Identifying the marks of success.

We’ll help you establish a benchmark for your communications efforts with custom surveys that are succinct, interesting, and provocative.

Custom Explorations – Unique perspectives for unique circumstances.

Need something specific? We’ll tailor a study just for you, attacking the issue from both quantitative and qualitative vantage points.


  • Marketing Research Association
  • Qualitative Research Consultants Association
  • American Advertising Federation
  • American Marketing Association
  • Society for Healthcare Strategy and Marketing Development
Marketing Research Firm in Houston