April Key Findings: 2013
Marketing research findings for B2B, Branding, Healthcare, and Energy industries. April 2013.
A nationwide advertising agency wanted to learn:
How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research...
When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:
Explore...
A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The agency brought Saurage Research...
A top-five-market statewide unemployment benefits agency initially sought to learn which of its several brands should be marketed as the primary one. With Saurage...
An enormous public foundation that invested in large community projects according to well-defined objectives wanted to understand its brand’s relevance three years after a...
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted...
The majority of Americans (84%) say that consumer reviews influence their purchase decisions. Contrast this with how many have written reviews (28%) to see...
On the Horizons: Futures. A futuristic look into 'passthoughts' vs. 'passwords", living on Mars and personalized or precision medicine.
To launch our Saurage Research Social Studies series, we decided to start with the biggest social media platform – Facebook. It goes without saying...
“My customers don’t use it.” “It doesn’t apply to our business.” “It’s not measurable.” These are just a few of the reasons some companies...
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